A key component of successfully marketing your research, programs, events and initiatives is strategic communications planning. By developing a clear strategy, you can tailor your messaging and tactics to reach your desired audiences and amplify your key messages effectively. 

This training session will include:

  • Identifying and understanding your target audiences
  • Selecting appropriate communication channels and tactics to reach different audiences
  • Understanding the importance of storytelling and tailoring your messaging 
  • Understanding the tools, resources, and communications professionals available to support your marketing efforts
 
Andrews, A., Lande, E., Lemieux, S., Mallory, M., Moore, R., Wharton, C. 2025, CABNR Comms Training: Strategic marketing/communications overview, University of Nevada, Reno Extension, Video

Extension Associated Contacts

Ashley Nickole Andrews
Ashley Nickole Andrews
Emma Lande
Emma Lande
Shauna Lemieux
Shauna Lemieux
Molly Malloy
Molly Malloy
Robert Moore
Robert Moore
Claudene Wharton
Claudene Wharton
 

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