Holly Gatzke

Northern Area Director, Extension Educator, County Educator

Office: (775) 336-0245
Email: gatzkeh@unr.edu
Building: N/A
Address: 4955 Energy Way, Reno, Nevada 89502
Representing: Washoe County
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Summary

Holly's program areas are developing a local food industry in Nevada and assisting the county in economic, workforce, youth and community development.

Programs

Nevada Economic Assessment Project (NEAP) - Washoe County

NEAP's quantitative and qualitative baseline data and analysis for Washoe County

News & Journal Articles, Fact Sheets, Reports...

Fact Sheets
*Soil Properties, Part 3 of 3: Chemical Characteristics* Soil chemistry is the interaction of various chemical constituents that takes place among soil particles and in the soil solution, or the water retained by soil. The chemical interactions that occur in soil are highly complex, but understanding certain basic concepts will better help you manage your soils. Foster, S., Urbanowitz, S., Gatzke, H., and Schultz, B. 2016, Extension \| University of Nevada, Reno, Fact Sheet FS-16-02
*Nevada Farmers Market Customer Profiles* Between 1994 and 2008, the number of farmers markets in the U.S. increased by nearly 168 percent, from 1,755 markets to 4,685 (USDA-AMS, 2008). This shows the importance of farmers markets as a direct marketing outlet for agricultural producers. Cowee, M., Curtis, K., and Gatzke, H. 2009, University of Nevada Cooperative Extension
*Why Customers Shop at Farmers Markets in Nevada* Farmers markets are an increasingly popular alternative to traditional grocery stores for consumers. In the decade between 1998 and 2008, the U.S. Department of Agriculture’s Agricultural Marketing Service (USDA- AMS) estimated that the number of farmers markets in the U.S. increased 71 percent from 2,746 to 4,685. Cowee, M., Curtis, K., and Gatzke, H. 2009, Extension \| University of Nevada, Reno, FS-09-32
*Buying Local: Perceptions of High-End Chefs in Nevada* According to the National Restaurant Association (NRA), Nevada’s restaurant industry is expected to experience the fastest growth of any state in the U.S., in terms of jobs and sales, between 2009 and 2019. This fact sheet provides an overview of the results of the survey. Cowee, M., Curtis, K., Gatzke, H., and Morris, R. 2009, Extension \| University of Nevada, Reno, FS-09-41
*Developing Farmer and Gourmet Chef Partnerships* The gourmet restaurant sector has long been a stalwart niche of the greater market, and yet in Nevada ties between local producers and chefs are just emerging, leaving an open opportunity for continued growth and development due to the varied tourism destinations in Nevada. Curtis, K., Entsminger, J., Gatzke, H., and Morris, R. 2009, Extension \| University of Nevada, Reno, FS-09-40
*From Farm Fresh to Fine Dining: Producing for Gourmet Restaurants* In today’s economy, Nevada’s agricultural producers face new challenges as well as developing opportunities. Markets for vegetable and fruit crops are changing as new international competition enters the market, and consumer tastes and preferences adapt to include new cultures and ideals. Curtis, K., Entsminger, J., Gatzke, H., and Morris, R. 2009, Extension \| University of Nevada, Reno, FS-09-46
*Soil Testing Guide for Nevada Home Gardeners* A soil test analyzes a representative sample of soil for specific characteristics. Most soil tests use chemical measurements and models to estimate the amount of nutrients that are available for growing plants. Gatzke, H. and Nelson, D. 2009, University of Nevada Cooperative Extension
*Plant Season Extension in the Desert* Desert regions, especially the high deserts, have wide-ranging temperatures that can greatly stress plants and reduce production. Using a combination of strategies to moderate environmental extremes and protect plants from frost can greatly improve growth and production. Gatzke, H., McCuin, G., and Nelson, D. 2009, University of Nevada Cooperative Extension
*Profile of Customers in Southern Lincoln County, Nevada* This factsheet contains profiles of target consumers that will move into new developments in southern Lincoln County. learn about different community plans that will help win these customers with quality and service to improve the future of southern Lincoln County. Gatzke, H. 2007, Extension \| University of Nevada, Reno, FS-07-38
Special Publications
*Mountain Biking and Other Outdoor Tourism Economic Assessment, Impact, and Opportunities for Caliente and Lincoln County, Nevada* BLM and Nevada State Parks approved the development of approximately 50 miles of new mountain bike trails that should significantly increase outdoor recreational visitors to Lincoln County. This report explores the impacts to Lincoln County. B. Borden, H. Gatzke, B. Bonnenfant, T. Harris 2019, University Center for Economic Development at University of Nevada, Reno
*Nevada Processed Food Guide: Refrigerated, Cut Produce* Food businesses can find support in the growing consumer interest in local foods. Knowing what is required to sell cut and packaged produce can be confusing. This document is a brief guide that outlines the resources and topics that should be considered to produce and sell refrigerated fruits and vegetables in Nevada. Gatzke, H., Allen, K., West, T., and Roemer, M. 2016, University of Nevada Cooperative Extension
*Developing a Local Food Industry in Nevada* There is unfulfilled demand for local food in Nevada. This demand can be filled by addressing a series of gaps in knowledge and logistics that prevent a larger scale of production and supply of local food and by educating the market that the products they desire can be grown in the desert. Gatzke, H. 2012, University of Nevada Cooperative Extension
*Selecting Vegetable Crops for Small-Scale Desert Production* Many people consider vegetable production to be difficult in the desert. Production of vegetables is possible by selecting suitable crops and using effective growing techniques. Crop selection should use crops suited to the climate and season. Gatzke, H. 2012, University of Nevada Cooperative Extension
*Small Farm Hoop House Production of Vegetables in Desert Climates Costs & Returns, 2010* This publication presents sample costs and returns to produce vegetables using hoop house protection and drip irrigation in Southeastern Nevada. It is intended to be a guide, used to make production decisions, determine potential returns and prepare business and marketing plans. Bishop, C., Gatzke, H., and Curtis, K. 2010, Extension \| University of Nevada, Reno, SP-10-11
*Marketing Farmers’ Markets: Ideas for Market Vendors & Managers in Nevada* In 1994, the U.S. Department of Agriculture’s Agricultural Marketing Service (USDA-AMS) began tracking the number of farmers’ markets nationwide. At the start there were 1,755 farmers’ markets across the country; in 2008 there were 4,685, an increase of nearly 168 percent (USDA-AMS, 2008). Cowee, M., Curtis, K., Gatzke, H. 2009, Extension \| University of Nevada, Reno, FS-09-10
*Horticultural Business Opportunities in Lincoln County, Nevada* This special publication contains in-depth information on landscaping trees that grow in Lincoln County and native shrubs, wildflowers, cacti and vines that could be produced for landscaping. Learn through detailed tables that indicate the location and zone and list the botanical name and common name. Gatzke, H. 2007, Extension \| University of Nevada, Reno, SP-07-17
*Tourism Potential in Lincoln County, Nevada* This special publication contains extensive information on the potential of tourism in Lincoln County, Nevada. Learn about the county resources, wildlife, water, citizens, history, and heritage, and many more. Gatzke, H. 2007, Extension \| University of Nevada, Reno, SP-07-16