Our communications team has enlisted the help of our colleagues, Professor John Cushman and Associate Professor Jennifer Kent, who have both generously agreed to share how to get research into the public eye and into the hands of those in their field, nationally and internationally. In this video learn how to:

Develop networking strategies to market your research to national and international scientific peers.
Decide who your public audience is.
Develop innovative strategies for marketing your research to your audience.
Go beyond the University’s media releases.
Build effective scientific communication skills through storytelling.
Establish meaningful engagement and messaging with journalists about your science.

Cushman, J., Kent, J. 2025, CABNR Comms Training: Marketing your scientific research, University of Nevada, Reno, Extension, YouTube

Extension Associated Contacts

Ashley Nickole Andrews

Emma Lande

Molly Malloy

Claudene Wharton

Also of Interest:


What Role Can Water Markets Play in Adapting to Climate Change? Evidence from Two River Basins in the Western United States A Koebele, E., Singletary, L., Hockaday, S., & Ormerod, K.J. 2021, In John C. Duerk (Ed.) Environmental Philosophy, Politics, and Policy. Lanham, MD: Lexington Books.
Cómo sobrellevar el COVID-19: October 14, 2020 Cómo sobrellevar el COVID-19: October 14 Tema de la semana: Investigación de mercado en línea. Lucas Thomas 2020, Extension, University of Nevada, Reno
Coping with COVID19 Town Hall Oct. 14, 2020 Coping with COVID19 Town Hall Oct. 14, 2020 Market Research and Online Navigation Lucas Thomas 2020, Extension, University of Nevada, Reno
Developing a Local Food Industry in Nevada There is unfulfilled demand for local food in Nevada. This demand can be filled by addressing a series of gaps in knowledge and logistics that prevent a larger scale of production and supply of local food and by educating the market that the products they desire can be grown in t... Gatzke, H. 2012, University of Nevada Cooperative Extension
Consumer Preferences for Meat Attributes Recent food industry trends have presented consumers with the opportunity to demand more from the products they purchase. In the market for food products, this means that consumers are able to purchase products that do more than serve their basic need for nutrition. Cowee, M., Curtis, K., Harris, T., and Lewis, S. 2008, Extension \| University of Nevada, Reno, FS-08-11

CABNR Comms Training: Marketing your scientific research

Develop networking strategies to market your research to national and international scientific peers.
Decide who your public audience is.
Develop innovative strategies for marketing your research to your audience.
Go beyond the University’s media releases.
Build effective scientific communication skills through storytelling.
Establish meaningful engagement and messaging with journalists about your science.

Published by: Cushman, J., Kent, J., 2025, CABNR Comms Training: Marketing your scientific research, University of Nevada, Reno, Extension, YouTube