People can't find your program? Let's change that in one class. Is your program page getting ignored? Learn how to fix that! Struggling with low web traffic? Discover simple ways to get more eyes on your page.

Come learn how to work within the WAM system.

  • Add engaging visuals – Use high-quality photos, infographics, or short videos explaining the program.
  • Add dynamic content – Feature news, blog posts, or upcoming events related to the program to keep the page fresh.
  • Add interactive features – Consider adding FAQs with expandable sections, an embedded quiz ("Is this program right for you?"), or an interactive roadmap of the curriculum.
  • Add compelling Call-to-Action (CTA) – Encourage engagement with CTAs like "Apply Now", "Learn More", or "Attend an Info Session."
  • Add spotlights – Add testimonials, success stories, or profiles to make the program more relatable.

Decide if you need to expand the program page into a subsite nested under the Extension website with its own vanity URL.  Get a glimpse of what Google Analytics is tracking and how you can improve your search engine rankings. 

This training is part of our year-long series of Marketing and Communications workshops focused on providing you with tools for success is next week, and we’d love to see you there!

Moore, R. 2025, CABNR Comms Training: Making the most of your program page, University of Nevada, Reno, Extension, YouTube

Extension Associated Contacts

Robert Moore
Robert Moore
 

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