Struggling to explain your program or research to the public? This training can help.

Has someone ever asked, “What do you do?” and you found yourself struggling to explain your role? Or maybe someone asked, “What is Extension?” or “What is Experiment Station?” and you weren’t sure how to respond. What if securing a grant or engaging stakeholders depended on delivering a clear, compelling answer – on the spot?

This training is designed for faculty and public-facing employees who need to communicate their work confidently.

You'll learn how to:

Clearly define your program, project or research in just a sentence or two.
Strengthen your program’s message by aligning all communications with your brand.
Effectively communicate your unique value to funders, stakeholders and the public.

Lande, E., Wharton, C. 2025, CABNR Comms Training: Elevator pitches and core messaging, University of Nevada, Reno, Extension, YouTube

Extension Associated Contacts

Emma Lande

Claudene Wharton

Also of Interest:


Industry Top Performers for Clark County, Nevada The project focuses on providing Nevada’s counties, state and federal agencies, and their partners with quantitative and qualitative baseline data and analyses to better understand the counties’ demographic, social, economic, fiscal, and environmental characteristics, trends, and... B. Borden, J. Lednicky 2021, Extension, University of Nevada, Reno
Industry Top Performers for Storey County, Nevada The project focuses on providing Nevada’s counties, state and federal agencies, and their partners with quantitative and qualitative baseline data and analyses to better understand the counties’ demographic, social, economic, fiscal, and environmental characteristics, trends, and... B. Borden, J. Lednicky, Lisa K. Taylor 2021, Extension, University of Nevada, Reno
Industry Top Performers for Washoe County, Nevada The project focuses on providing Nevada’s counties, state and federal agencies, and their partners with quantitative and qualitative baseline data and analyses to better understand the counties’ demographic, social, economic, fiscal, and environmental characteristics, trends, and... B. Borden, J. Lednicky 2021, Extension, University of Nevada, Reno
Effective Sales, Operations, and Taxes Effective Sales, Operations, and Taxes Webinar: How to run your Business after COVID-19 L. Thomas 2020, Extension, University of Nevada, Reno, Bulletin, 2020
Industry Top Performers for Esmeralda County, Nevada The project focuses on providing Nevada’s counties, state and federal agencies, and their partners with quantitative and qualitative baseline data and analyses to better understand the counties’ demographic, social, economic, fiscal, and environmental characteristics, trends, and... B. Borden, J. Lednicky 2020, Extension, University of Nevada, Reno

CABNR Comms Training: Elevator pitches and core messaging

Struggling to explain your program or research to the public? This training can help.

This training is designed for faculty and public-facing employees who need to communicate their work confidently.

You'll learn how to:

Clearly define your program, project or research in just a sentence or two.
Strengthen your program’s message by aligning all communications with your brand.
Effectively communicate your unique value to funders, stakeholders and the public.

Published by: Lande, E., Wharton, C., 2025, CABNR Comms Training: Elevator pitches and core messaging, University of Nevada, Reno, Extension, YouTube