Struggling to explain your program or research to the public?
Has someone ever asked, “What do you do?” and you found yourself struggling to explain your role? Or maybe someone asked, “What is Extension?” or “What is Experiment Station?” and you weren’t sure how to respond. What if securing a grant or engaging stakeholders depended on delivering a clear, compelling answer – on the spot?
This training is designed for faculty and public-facing employees who need to confidently communicate their work.
You'll learn how to:
- Clearly define your program, project or research in just a sentence or two.
- Strengthen your program’s message by aligning all communications with your brand.
- Effectively communicate your unique value to funders, stakeholders and the public.