Digital-first marketing strategies to promote your online content.

1:30 Start of Digital-First Thinking

2:15 Introduction to Web Pages

3:25 Why Not to Use Flyers

5:16 Introduction to Calendar

9:27 Example of Business Development Program

10:50 Where & How To Begin - Event Planning

12:05 How To Get Your Program Onto The Calendar

15:02 How To Input Your Event

17:40 Naming an Event

18:00 Events Description

18:30 How To Paste Without Formatting

20:00 Date & Time for Events

20:22 Place for Events

20:46 Using A Hashtag

21:23 Event Website

21:52 Photo Field

24:13 Department Box

25:15 Pricing and Ticketing Information

26:45 Social Media Marketing- Access

28:23 Social Media Marketing- Goals

29:26 Social Media Marketing- Tips

30:43 Social Media Marketing - Accessibility

36:35 Social Media Marketing- Free Speech

40:33 Social Media Marketing- All Together

41:29 Content Marketing

45:58 Email Marketing

47:44 Email Marketing- Branding

48:33 Email Marketing- Accessibility Don'ts

48:43 Email Marketing- Accessibility Do’s

51:10 Email Marketing- Best Practices

53:34 Email Marketing- Tools and More

54:28 Email Marketing- Here to Help

55:31 Media Relations- Tools for when there’s time

1:01:06 Getting Help- OIT & IT

1:03:38 Q&A

Andrews, A. Kozsan, T. 2020, Digital-first marketing for Extension programs, Extension, University of Nevada, Reno, YouTube, April 13, 2020

Learn more about the author(s)

 

Also of Interest:

 
Scrabble tiles spelling out Social Media with Reyna Mendez
How to: ¿Cómo empezar con las redes sociales? | SBEP Marketing Guide
Este video trata sobre cómo comenzar con las redes sociales en su pequeña empresa.
J. Salas, R. Mendez, M. Bindrup, F. Stockett 2021, Extension, University of Nevada, Reno
Computer that says under construction with Mike Bindrup
¿Cómo construir tu sitio web en un día? | SBEP Marketing Class
Tener una página web nos brinda credibilidad ante nuestros clientes potenciales y nos brinda visibilidad en los buscadores.
R. Mendez, J. Salas, M. Bindrup, F. Stockett 2021, Extension, University of Nevada, Reno, YouTube channel
man at deli counter with Juan Salas
La diferencia entre empleados y contratistas independientes | SBEP Management Quick Tip
¡No te metas en problemas con el IRS! Un error común que comete un dueño de pequeño negocio es confundirse acerca de cuándo tiene un empleado o un contratista independiente. Incurrir en este error puede traerle problemas con el Tío Sam. En este video discutiremos las diferencias ...
J. Salas, R. Mendez, M. Bindrup, F. Stockett 2021, Extension, University of Nevada, Reno
Summary Report Southern Nevada Food Council Visioning Session for the 2050 City of Las Vegas Master Plan
This special publication provides a summary of the Visioning Session feedback, a compilation of initiatives and policies from other parts of the nation that may address member concerns, and a listing of recommendations to improve the local food system.
Buffington, A. and Braxton, M. 2020, Extension | University of Nevada, Reno
Facebook and Instagram logos with Reyna Mendez
Anuncios efectivos en Facebook | SBEP Marketing Class
¿Piensas que tu publicidad pagada no está dando resultados y deseas mejorar el marketing digital de tu negocio?? Aprende conceptos y herramientas que te ayudarán a mejorar los resultados de tu publicidad pagada en Facebook.
J. Salas, R. Mendez, M. Bindrup, F. Stockett 2021, Extension, University of Nevada, Reno