Digital-first marketing strategies to promote your online content.

1:30 Start of Digital-First Thinking

2:15 Introduction to Web Pages

3:25 Why Not to Use Flyers

5:16 Introduction to Calendar

9:27 Example of Business Development Program

10:50 Where & How To Begin - Event Planning

12:05 How To Get Your Program Onto The Calendar

15:02 How To Input Your Event

17:40 Naming an Event

18:00 Events Description

18:30 How To Paste Without Formatting

20:00 Date & Time for Events

20:22 Place for Events

20:46 Using A Hashtag

21:23 Event Website

21:52 Photo Field

24:13 Department Box

25:15 Pricing and Ticketing Information

26:45 Social Media Marketing- Access

28:23 Social Media Marketing- Goals

29:26 Social Media Marketing- Tips

30:43 Social Media Marketing - Accessibility

36:35 Social Media Marketing- Free Speech

40:33 Social Media Marketing- All Together

41:29 Content Marketing

45:58 Email Marketing

47:44 Email Marketing- Branding

48:33 Email Marketing- Accessibility Don'ts

48:43 Email Marketing- Accessibility Do’s

51:10 Email Marketing- Best Practices

53:34 Email Marketing- Tools and More

54:28 Email Marketing- Here to Help

55:31 Media Relations- Tools for when there’s time

1:01:06 Getting Help- OIT & IT

1:03:38 Q&A

Andrews, A. Kozsan, T. 2020, Digital-first marketing for Extension programs, Extension, University of Nevada, Reno, YouTube, April 13, 2020

Visit Tips/Tricks/How To referenced web page

Extension Associated Contacts

Ashley Nickole Andrews

Shauna Lemieux

Molly Malloy

Also of Interest:


What Role Can Water Markets Play in Adapting to Climate Change? Evidence from Two River Basins in the Western United States Koebele, E., Singletary, L., Hockaday, S., & Ormerod, K.J. 2021, In John C. Duerk (Ed.) Environmental Philosophy, Politics, and Policy. Lanham, MD: Lexington Books.
Cómo sobrellevar el COVID-19: October 14, 2020 Cómo sobrellevar el COVID-19: October 14 Tema de la semana: Investigación de mercado en línea. Lucas Thomas 2020, Extension, University of Nevada, Reno
Coping with COVID19 Town Hall Oct. 14, 2020 Coping with COVID19 Town Hall Oct. 14, 2020 Market Research and Online Navigation Lucas Thomas 2020, Extension, University of Nevada, Reno
Developing a Local Food Industry in Nevada There is unfulfilled demand for local food in Nevada. This demand can be filled by addressing a series of gaps in knowledge and logistics that prevent a larger scale of production and supply of local food and by educating the market that the products they desire can be grown in t... Gatzke, H. 2012, University of Nevada Cooperative Extension
Consumer Preferences for Meat Attributes Recent food industry trends have presented consumers with the opportunity to demand more from the products they purchase. In the market for food products, this means that consumers are able to purchase products that do more than serve their basic need for nutrition. Cowee, M., Curtis, K., Harris, T., and Lewis, S. 2008, Extension \| University of Nevada, Reno, FS-08-11

Digital-first marketing for Extension programs