What does your publication need to do?
The rules of writing for a lay audience
First step: Who’s the audience?
Engage the reader
Determine key concepts to convey
More writing and design tips
Creating effective materials
Layout: appearance matters
Design a draft
Use visuals to enhance meaning
Try it out
AP Style and University Style
Association for Communication Excellence (ACE): Design tips
ACE: Other tidbits
Wharton, C., 2016, Communications/Publications Tips, Extension, University of Nevada, Reno
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