The goal of the Meet Me at #NVFarmersMarkets project, of which this Nevada Farmers Markets Marketing Plan is a part, is to establish farmers markets as community spaces where Nevada farmers and consumers come together for the better health of people, businesses and communities. Achieving this goal is important because farmers markets:

• Are a part of the solution to feeding the state’s expanding population and addressing issues in the state related to food access and security (United States Department of Agriculture, 2017; Mead, 2016; Skizim et al., 2017).
• Are important to local and statewide economies and agricultural industries.
• Serve as community spaces; and communities with farmers markets are healthier, happier and more economically productive.

Objectives

To achieve this goal, the objectives and tactics are:
Objectives: As measured at the time of the project’s needs assessment compared to at its completion, increase consumers’ visits to farmers markets, increase farmers market sales, and increase farmers’ sales at farmers markets:

• From 250 median visitors to about 312 median visitors, an increase of 15%
• To 75% of Nevada farmers markets reporting an increase in sales
• To 75% of Nevada food growers participating in farmers markets reporting an increase in sales

For the complete strategic marketing plan, use the link below to download the PDF version.